Project Details

Water of Life’s Young Adults ministry approached me, requesting I creative direct the design and launch of a new collection of apparel for them, coinciding with a series they were starting by the same name. We designed a hooded sweatshirt, as well as a beautiful vintage pigment garment dyed t-shirt. We also created beautiful promotional photography, as well as a launch trailer to announce the release of the collection.

Objective

Create a bespoke and high-quality clothing collection for young adults, that they would desire to wear in any environment—not only a church environment. Then work with a team to create a launch campaign consisting of photography, social media posts, and a launch trailer.