About
Task:
Develop a comprehensive brand identity system for a startup energy drink company.
Concept:
Lume offers a healthy and natural high-energy beverage that is sure to give you a boost!
Target:
18-30 year old men, who live a busy lifestyle and desire a drink to assist them in their performance during work, gaming, exercise, school.
Client
Lume Energy
Brand Attitude:
Modern, quirky, fresh, bold, exciting, energetic, youthful, flowy, unconventional.
Meaning behind Lume:
Lume is derived from the Latin word “lūmen” which means “light.” It can be used figuratively to refer to the “light of life.” Not only do Lume drinks give you energy, but they also light up your life and add that spark—so that you can be your vibrant, energetic, bright self, anytime and anywhere!
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