I had the privilege of collaborating with the team behind Mere Creativity to shape their visual identity and support the launch of their brand. Rooted in a mission to re-enchant and cultivate creative purpose, Mere Creativity seeks to inspire the next generation of makers across art, design, faith, and culture. This project challenged me to craft a design system that not only captured their vision but also resonated deeply with a diverse audience of creators. Explore the full story of how this identity came to life.

Target:

16-28 year-old men and women who are intrigued by creativity and curious about the connection of faith, spirituality, and creativity.

Brand Attitude:

Creative, modern, sleek, trendy, eye-catching, bright

Inspiration:

The visual identity for Mere Creativity was inspired by the way that creativity and faith fit together as “puzzle pieces” in understanding one’s own story, and understanding the world that we live in and the God who created it all. The “M” and “C” come together perfectly to create initials of the organization, while representing interlocking pieces that fit within the whole.