Campaign Purpose

What’s the problem?

People often struggle with finding eyeglasses that look good on them, but aren’t boring. They often opt for frames that are less fun than their personalities, because they’re afraid to branch out and embrace the fashion of frames!

Why do we care?

We are solving this problem because we believe that people will enjoy themselves and the gift of vision more if they can view the world through something that is reflective of their personality and style—whether that be minimal, vintage, fun, or sleek! Everyone deserves to see through a frame that fits them.

Target Audience

Gender/age

This campaign targets men and women ages 17-29

Target persona

Meet Brittany. She is a 24-year-old female who loves vintage fashion, sustainability, and pops of color! However she is bored by the lack of fun and creative options for glasses frames. She wishes her glasses complemented her outfits rather than ruining them, and desires to get something fresh with her next pair. She also would love to have more than one pair—but because of the high price she is used to glasses monopolies charging, she doesn’t think that she can afford such a dream.

Why does she need/want us?

 Our audience needs glasses that they love, not just glasses that are fine. If they so desire, they need to be able to have multiple pairs of glasses at an affordable price, so that they can mix and match based on their outfits and preference! They need to be able to find glasses that suit them, no matter their style
or preference.

Why should she trust/believe us?

 We can empathize with our viewers and understand the problems that they have faced throughout their lives as they have worn glasses—the high cost, the inconvenience, the lack of fashionable choices. We can show them that we aren’t just a company, but that we know what it’s like to wear and buy glasses. And then with their trust gained, we can show them that we offer them solutions to those problems.

Campaign Tagline

"Frame Your World—Your Way!"