About
Objective
Annual reports are often boring and feel generic. Given H&M’s unique, bold style and daring fashion, the goal was to create an annual report booklet for H&M that faithfully represented the brand’s fun, energetic attitude, excited people about the state of the brand, and clearly reported their financial results.
Project Details
I was tasked with creating an annual report booklet for H&M. Incorporating photography from a photoshoot I participated in, as well as resources from H&M’s publicly available materials, I designed an annual report, highlighting H&M’s wins from the prior year as well as their trajectory into the future.
Client
H&M Group
Disclaimer & Credits:
This annual report booklet was created solely as a university project and is not an official publication of H&M Group. All logos, images of buildings, and model photography used in this project remain the property of H&M Group and are featured here for educational and portfolio purposes only. Additionally, some of the text in this project was adapted from H&M Group’s publicly available historical documents, while other content is fictional and not intended to represent accurate or current information. No ownership or endorsement by H&M Group is implied. All rights to these assets are retained by their original owners.
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