About
Project Details
A promotional illustration-based poster of Dubai, advertising Dubai’s beautiful city and deserts, which expands into an immersive and interactive augmented reality experience, allowing the viewer to literally walk within the world of the poster.
Objective
Firstly, create a beautiful digital illustration of the city of Dubai, to be used in digital and physical promotion encouraging viewers to a partnership between American Airlines and VisitDubai. Secondly, take that artwork to the next level by creating an immersive augmented reality experience in which one can enter into the world of the design, and see an artistic representation of Dubai for themselves.
Client
American Airlines
Deliverables
Digital illustration of Dubai
Promotional graphics using the illustration
Immersive augmented reality experience using Adobe Aero
Video showing the augmented reality experience in use
Disclaimer:
This project was created for educational purposes and is not affiliated with or endorsed by American Airlines. All logos, branding, and associated materials are the property of American Airlines. No ownership or official association is claimed.
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