About
Project Details
The GRAMMY Award is one of the most prestigious awards in the world. The challenge we were given was taking the existing GRAMMY Awards visual identity and giving it a fresh, modern look. We then applied this new branding system to the 68th GRAMMY Awards, building out a set of promotional materials and creating a system within which the new brand identity would thrive.
The Logo
The redefined GRAMMYs emblem takes the iconic silhouette of the gramophone and combines it with the flowing curves of the sonic wave, creating a minimalist and bold luxurious icon.
Client
Recording Academy
Credits
All photography was created using Midjourney
Commercial voiceover was created using ElevenLabs
Disclaimer:
This project is an unofficial rebranding of the Grammy Awards, created for educational purposes. The Grammy Awards, their name, logo, and all related materials are the property of their respective owners. No affiliation, sponsorship, or endorsement is implied.
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