Identity, Campaign, Product

Still Sabbath

About

Overview

Still Sabbath is a brand and digital experience I created as a passion project. It exists to educate young adults about the history of the Sabbath, its importance both spiritually and practically, and what it looks like to live out the sabbath, so that they can establish rhythms of Sabbath and rest in their daily lives.

Problem

We live in a fast-paced world, consumed by distractions and the relentless pursuit
of success. We’re always busy, always running—never slowing down, never resting, and never creating space to just breathe. We grind and rely on ourselves, thinking we
need to do everything—ignoring God’s invitation to trust Him to provide and be enough.

Solution

God created us to rest and trust in Him, and gave mankind the gift of the sabbath—a day to rest, be in community with Him and others, be reminded of His faithfulness
and provision, and trust in Him. He now invites us into a lifestyle of Sabbath, where
we can continually rely on Him to be our provider and sustainer.

Idea

An interactive web experience designed and curated to take people on a journey of discovering what the Sabbath is, its story in mankind’s history, and how one can live
a Sabbath lifestyle today.

Target Audience

Individuals ages 18-35 who have a vague concept of what the Sabbath is, but want to learn more and are curious about the role that it could play in their lives.

Check it out at stillsabbath.com, or on Instagram.

Client

Still Sabbath

Deliverables

Interactive web experience

Fun and engaging website that acts as an informational introduction and guide to the Sabbath. Includes the history of the Sabbath, the theology behind it, why it should matter to the viewer, and practical tips on how to live a Sabbath lifestyle.

Sabbath Box

A specially curated product designed to help you kick-start your Sabbath lifestyle! Includes a welcome card with access to stillsabbath.com, a reflection journal, a pen, a deck of 52 reflection cards, a bookmark with access to worship playlists, and other interactive elements.

Social Media

Instagram account that promotes the website by raising thought-provoking insights about rest, the Sabbath, and trusting in God, in ways that will engage viewers.

Sabbath Day Event

A curated half-day event for a group of people to be led in an intentional time of rest, spending time with the Lord, and having fun and fellowship in community with each other.


Mentor

Dr. Jeffery Mooney

I worked with Dr. Jeffery Mooney, Professor of Old Testament at CBU, over the course of this project. He provided expertise and oversight on the theology historical and theological significance of the sabbath.

“Nice work.” “Good work overall on the content.”

Reviews

Anne Sowers

"What I think the Sabbath does is remind you that you are insufficient and desperate for God’s love. Weeks get busy and we begin to crave rest, which God put in our beings so that we come to Him. However, we cannot do that unless we spend time alone with him, without rushing. Which doesn’t always happen, but is always a blessing when it does. The Sabbath event was a good reminder of the truths of the Gospel, and a way to specifically set aside time to spend with God in prayer. After this time, we got together to share how God is working in our hearts, shared a meal together, and played a fun game. Which was awesome! I would totally do it again."

Kia Harlan

Still Sabbath was a wonderful reset for me as I often become apathetic to the authentic experience of true rest in Sabbath. I was reminded of God’s absolute Sovereignty and that I get to delight in extended time in God’s presence. I was able to admit my weaknesses on my own but full sufficiency with Christ. By taking pause away from devices and distractions I was able to hear God’s strong gentle voice more clearly and see that He’s already working within me even when I don’t yet perceive it.

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Contact

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© The Noah Witt 2024